I have heard a lot of people say and believe that "if your product or service is good, it would sell itself". That's not entirely true.
No matter how good your product/services are, if people don't know about it or are not willing to patronize you, then you will have no customers or clients.
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water.
I know people will argue and point out a few companies that don't advertise their products, yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other. They just might have found a formula that works for them since they most likely have a relatively smaller target audience.
If big companies like Google, Coca-Cola, Binance, Pepsi, and the rest still invest heavily in marketing, then how much more you that is still a small business or brand operating on a street in your neighborhood, or you with a laptop and a phone on your bedroom table?
The rate of Gambling today has increased partly because of the marketing of online casinos and sports betting companies.
I don't think there's any industry today that doesn't have a high rate of competition. It is now the survival of the fittest everywhere.
Having a perfect product or service to offer is not the only way to remain in business, if it were so many companies won't go under. A major reason a business stays in business is through effective marketing.
"Marketing is expensive, I don't make much as a business to compete with the rest"
Yes, I'm well aware of how much it cost to get a billboard, hire a marketing firm/agency, get your ad on TV or radio or get an ad space in a magazine, or pay an influencer, but the world has gone way beyond that and we all know it. Now, these mediums listed above are not irrelevant (on the contrary, they are still very relevant ), but there are other less expensive and easier ways to market your product.
Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product. Google has made it very easy to market your products and business using "Google ads". You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula, that way you'll only pay for an ad when someone clicks on your ad.
Facebook ads are also very similar. You can place an ad that costs from $1-$10 per click. The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign.
These may seem very complicated but they're not. There are step-by-step guides you can follow. They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time, you can hire someone to do it for you.
For your business, brand, or product to grow you have to make a conscious effort to make it more. Your service or product has to be superb, but I believe your marketing needs to be better.
A product is only as good as advertised.
