That's massive...I wonder if the sponsorship will be seen in Asian broadcasts of the game?
Liverpool are huge in Asia, and that match will be shown live and then repeated in bars across SE Asia.
Of course, this will all be lost on the Americans*
*Football (what you erroneously call soccer) has a global following (unlike your baseball "world series") and Liverpool and Arsenal are massive global brands.
This is just on LTV which is a Cypriot broadcaster, to sponsor a premier league game on a global scale would cost in excess of 10m per game!
Amen brother!!
Wow, that's quite a sum. One day, eh