Ballon d'Or is western-centric. I looked into the award's history right here:
https://en.wikipedia.org/wiki/Ballon_d%27OrOnly once was it given to a black man from what it seems!? In 1995
Football is so beloved in all over the world, with countries in Latin America making it the pride of every neighborhood to support their local team. Yet we only see the reward rotate around English, Spanish, Italian and German players most of the time.
Let alone that, I'm pretty sure the organizers will overlook ambitious players to just create a feedback loop by nominating the most popular players. My generation is bored of the cliche of Messi getting the award and Christiano Ronalo being nominated...
Unfortunately, this was a very poor approach. I’ll discuss it from the beginning. First of all, you've mentioned that the Ballon d'Or award is biased towards the West. Now, let’s think about this. First, we need to break down the term 'Western bias' into two parts;
The origins of the players and the countries of the winning football clubs. When we look at the last 20 years, we have a list which look like this;
2024 - Rodri (Spain), Manchester City (England)
2023 - Lionel Messi (Argentina), Inter Miami (USA)
2022 - Karim Benzema (France), Real Madrid (Spain)
2021 - Lionel Messi (Argentina), Paris Saint-Germain (France)
2020 - Award not given (due to the pandemic)
2019 - Lionel Messi (Argentina), Barcelona (Spain)
2018 - Luka Modrić (Croatia), Real Madrid (Spain)
2017 - Cristiano Ronaldo (Portugal), Real Madrid (Spain)
2016 - Cristiano Ronaldo (Portugal), Real Madrid (Spain)
2015 - Lionel Messi (Argentina), Barcelona (Spain)
2014 - Cristiano Ronaldo (Portugal), Real Madrid (Spain)
2013 - Cristiano Ronaldo (Portugal), Real Madrid (Spain)
2012 - Lionel Messi (Argentina), Barcelona (Spain)
2011 - Lionel Messi (Argentina), Barcelona (Spain)
2010 - Lionel Messi (Argentina), Barcelona (Spain)
2009 - Lionel Messi (Argentina), Barcelona (Spain)
2008 - Cristiano Ronaldo (Portugal), Manchester United (England)
2007 - Kaká (Brazil), Milan (Italy)
2006 - Fabio Cannavaro (Italy), Real Madrid (Spain)
2005 - Ronaldinho (Brazil), Barcelona (Spain)
As you can see here, we have 11 European and 9 Non-European winners. Although this is an exceptional statistic carried by Messi, it doesn't make sense to say that the Ballon d'Or is only Western-biased or Western-favored. When we look at club-based results, apart from the award given to Messi in 2023 (who spent a significant amount of time at Paris Saint-Germain before winning the award that year), all the other teams are European clubs.
We can't find this strange, can we? World football revolves around Europe. Just as the best basketball player each year is likely to come from the NBA, the best players in football will always come from Europe. Moreover, the English, Spaniards, Italians, and Germans you mentioned have the most prestigious leagues in the world. You can't expect the organizers to choose the Player of the Year from the Congo Ligue 1.