The main appeal of Bitcoin does not appear to be its real-world application nor its technology but its earning potential for anyone investing. The media rarely covers the real-world utilisation of Bitcoin but rather focuses on its increasing value. That is what mesmerises them. So for a lot of people the main interest in Bitcoin is due to the increasingly high profits there has been and still are.
The media has really gotten some part to play in that and there is so much concentration on the bitcoin's value than its real life usage.
Although, let us also not forget that is what people always want to hear and even if you tell them about its uses, they would rather skip it and look at how they can rather invest and then have so much more at the end without even understanding how it works.
So, you are definitely right, which to me is still a good thing, because at the end when the usage becomes easy, and the value gets balanced a bit, then we people will start seeing it as a real value and form of payment like we are already having few of that at the moment.