All are in the web, only lazy investors will find difficulty in understanding what is cryptocurrencies. If you are just resourceful then starting your journey in crypto world is very simple.
Many investors know very well about bitcoin because before you go into business you most know the rudiments of business, we are emphasizing on how difficult is bitcoin to understand to learners how to want know about btc, you can know btc when we Passion on it.
You can't make new users or investors to be passionate that quickly with bitcoin or other crypto currencies that well, it doesn't actually work like that. Unless they experienced getting good results in the near future, they would either read or find a way to know more about it or they would continue what they are doing to keep on getting that results.
You are pinpointing how could we attract those people that are not used to technologies but it wouldn't be that easy. They don't have that time to learn all about bitcoin, learning how to use it would be fine.