So did BetaMax. Reality didn't care what their opinion was either.
WTF man? BetaMax was the bomb!
Sure, but it wasn't first to market, VHS was. VHS won. Betamax wasn't better enough for the early adopters to switch, due to the network effect. Bitcoin has the first to market advantage, and the potential ability to annex any real improvements that an alt-chain can produce anyway. If the 2 minute interval that LTC uses really offers a market advantage, Bitcoin can steal that advantage. There are only a few things about the way the network actually works that can't be messed with, including the 21 M BTC limit.
Hmm, actually Betamax was first to market:
developed by Sony, released in Japan on May 10, 1975 ... rival videotape format VHS (introduced in Japan by JVC in October 1976 ...
But I agree with your sentiment. First to market will certainly have the advantage unless, like you say, competition has significant improvement allowing it to catch up.
This crypto-currency movement we're all a part of is interesting, though, because it deals with monetary aspects as well as technical considerations. I do believe at a certain point a crypto-currency is probably beyond challenge due to market share, but I don't believe Bitcoin is there yet.
What I see happening is Bitcoin leading the way to global acceptance of crypto-currency. Similar to gold I believe you'll be able to exchange bitcoins for goods and services around the globe. However, we're a very long way from that, so long that I believe alternate market choices to Bitcoin will also spread in adoption to eventually reach the whole globe. Presently it looks like there will be three global blockchains: Bitcoin, Litecoin, and Novacoin. Absent any marked improvement over the offerings of those 3 coins nothing else will gain that level of acceptance. So we will see a "lock in" effect to market share, but this will include more than Bitcoin.