People tend to go by media as "the information". And what media said?
* This and that known celebrity / rich person is against Bitcoin
* Bitcoin had a bubble and it popped
* Banks officials said that's not safe to invest money into Bitcoin
* Bitcoin exchanges are periodically hacked
* Bitcoin is used by criminals
As laughable as these statements may look for us, many see this as an image of Bitcoin. Something strange, something they should not touch.
How misinformed you imagine that people can be if some wanted to invest in facebook's stable coin?! Nobody cared it is not launched and it's stable coin. But a brand like Facebook gave it some sort of legitimacy.
Who's that missing imaginary Satoshi guy?!
No. We live in our world which is far from average Joe's world. We have different sources of information.
Yes, it's hard to get them to this side of the fence. For many it's almost impossible.
PS. At the next bubble, media will tell about investing into Bitcoin.. probably near to the ATH, leaving others disappointed/angry against Bitcoin as soon as it'll start dropping.