Agreed. I doubt there's much gamble. I'm sure they are making a profit. If you forecast Bitcoin, along with mining, along with making money, even the most optimistic would hesitate to predict anything beyond 2 years. Things change so quickly no one really knows what will happen. No one is going to start a business just to get market share when the market might not even exist in a year. I'm pretty confident they're not selling at a loss.
If they put up pre-orders for a new board, they'd get a ton of orders assuming they produce/deliver on the current batch of Singles. I've seen quite a few "I've ordered X amount", factor in people who haven't posted, I'm sure the number of Singles ordered/pending right now is above 100, that's 60K up front. When people will pay and then wait for the product that's a great situation to be in.
I'd guess they can switch gears pretty quick. Assuming they deliver the 100s of orders pending, getting money up front in the future shouldn't be a problem. They managed to double the performance for the same purchase price, I'd lean towards them knowing what they are doing vs getting lucky.