The shilling that was made by him was successful and many have bought Dogecoin until it drops in price. While the other people that have much influence in the market didn't even say a thing during the bull run.
But him, he literally took all of his time to do what is necessary for him to take all of the money from those blind investors.
News about adoption and his company Tesla accepting bitcoin again. I think I've seen some screenshots that he has posted again about going back to what the usual of accepting bitcoin again.
But it has to be about clear with the energy consumption of bitcoin. He has also stated that he has sold 10% of their bitcoin holdings just to prove its liquidity.