A brand is highly tied to trust, respect, and credibility. Is there anything left about those aspects when people hear the name of FTX? I doubt there is any even for a minuscule amount.
I believe rebranding won't even solve it. The news about the reopening is merely sensational bait about FTX, the media loves it, as does the public who gets "triggered". We should note that the main thing we should take from what the article conveys is that mainly the reopening goal is simply to repatriate the funds, which what it is all about is beyond my understanding that the process of Chapter 11 bankruptcy is required to go through that path.
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If FTX reopened it can cause a mixed feelings or feedbacks which are both positive and negative. Positive because as you said, people hope that their money will be returned and negative because a second collapse can happen again.
Specifically, about positive things, I meant I actually did not know that reopening in the sense that it requires publicly being reopened again, needs to be done in order to solve the repatriation of the funds. It does seem that the bankruptcy process should have not required that kind of path. It will be absurd.
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Rebranding is useless because no matter how many times they would be changing up their name but the reputation that they had isnt something that could really be removed on everyones
mind.
Of course, the new FTX CEO seems to have difficulty managing the current condition noting that the communication between him and SBF does not flow smoothly. With that in mind, more and more bad publicity is spread to FTX and the internal team, and the public should have known that supposes the "reboot" happens, they ought to stay away from it due to the concerning lack of credibility that roots within the company.
Do we really believe if there's someone who would catch up a company like FTX? Lets say that they would really be having that reboot or even just rebranding but it wont really be that something that would result to be positive considering on how worst the history did this company did really end up. Reopening or being purchased with some new owner would really be not that ideal or something would really be worth.
If ever i would be a new owner then i would rather solely create a brand new site name and would be having no trace of FTX neither on its name or history or background.
After filing for bankruptcy?
I doubt, especially not for a company that was handling people's funds and then mismanaged them afterward. How many will trust such a company again in future with their funds if they reopen? Maybe all they can try to do is make a refund to those who were affected
If the money had been fully recovered or they have able to get a huge portion after that bankcrupty then there would be no one would be trusting up this company or would be given out second chance.
Do we really believe that people wont really be starting on withdrawing their funds if they do have the chance? For sure they would really be doing such thing if ever they would reopen.
This is the consequence or the result that they would be facing on considering on what happened in the past which is something that couldnt be forgotten
or would really instill in peoples mind that this company couldnt really be that trusted.
Trust is something the main issue on here because they cant just trust up FTX once again.What if it would happen again on what happened in the past?
and wont be having the chance to have recovery? For sure it would really be a total disaster.