We have to wait for the Lisk Foundation to be set. Once this is done they will have access to the Lisk funds to develop and use the money for marketing purposes. Right now everything that is being done is almost with no money, so it is really hard do predict where this is going to after this events happen.
But something i inderstand here is the fact that Max is really good at Marketing their product, this guy is brilliant on this and has already made partnership with Chain of Things, put Lisk template on Microsoft Saas, publishing news, etc. This is something that was missing with Cripty and many other coins out there, eventhough some of them have really good developers.
Day by day Lisk is becoming more stable as bugs are being fixed and more features are being added, so it is no way similar to Cripty anymore. I would give a shot for this coin and till the end of this year we might see where it is heading