we'll see if it lasts or not, but calling it a pump beforehand is probably too soon.
Well of course, that what we called domino effect. Once one action create an impact, either pump or dump, this will triger reaction to those who are observing the trend. I think the demand of bitcoin and current price increase makes the people around it to speculate that it will increase continuesly making them do a panic buying which will create another bitcoin bubble.