Sorry, what good business action plan are you referring to, is it the one that has to do with them forcing any potentially investors wanting to invest in an IEO through their exchange to buy and hold their token before the IEO date thereby pumping the price of their token. Is that what you refer to as a good business plan?. What they're simply doing isn't different from what most Altcoins did in 2017 and now suffering the consequences. What's wrong if they allow investors to buy their token on the day of the IEO and still be eligible to participate in the crowd funding event.
Thought their token was trading around $31 +/- few weeks ago guess the hype is now dieing down as the IEO aren't coming in their numbers anymore. The Binance token is just been overhyped and now overpriced as its utility purpose doesn't correspond with price value meaning the chances of price decline will always be high except the hype stay forever (wish is impossible) so it's just a matter of time before it get back to 1 digit price value.