I wouldn't say it's because of desperation, yes they've become the ground zero, but we have to understand that Red Cross is a Humanitarian Organisation, so they are committed to protect every Italian citizen and one way to do it is thru our donations
i must admit that i cannot give them even small amount because my own community needs assistance also.
Every country will became Italy if they don't move swift to prevent loss of human lives. So it's better for everyone to just stay home, and for those infected, isolate yourself so that you won't infect others. Stay safe everyone.