I completely agree with this. I never approve that forks. And I don't think they want to be founder or CEO with their own project. They want to be rich and they want to it without working and creativity. They are not capable of create a new projects but they are using Bitcoin's or any other major coins name. Unfortunately, they are finding a supporters on the market.
Maybe not all are having the same condition as this. Forks are meant to be an upgrade, a renewal, development and also, a synthesis. It is the process on which blockchain and crypto could be enhance, not really a way to create a company and become a CEO, but too bad, people will do just for it.