I think the guy is too full of himself to notice it, once his market department finds out they'll make a decision.
Probably they would do the same as Kayne, but you never know.
If biebercoin gets that much attention it will be huge marketing ... Think i'll buy a few
Actually, they did originally use his face, then they changed to the fish.
Launch Announcement (Jan 3rd 2014): http://www.coindesk.com/coinye-west-cryptocurrency-coming-soon/
Unleash the lawyers! (Jan 8th 2014) http://www.coindesk.com/kanye-west-lawyers-coinye/
Ars picked up the results of the settlement on the 24th July 2014: http://arstechnica.com/tech-policy/2014/07/who-gon-stop-me-kanye-west-finally-crushes-cryptocurrency-coinye/