"More and more business are using the hunger marketing strategy as it is simple to operate.
The business brings products to market with an attractive price to lure potential customers then restricts the supply, resulting in an imaginary shortage that can raise prices and therefore generate higher profits.
“Branding” is a factor that runs through the whole hunger marketing operation and the strategy must rely on a strong brand appeal. The ultimate effect of hunger marketing is not just to raise prices, but also to create higher added value for the brand, in order to establish a high-value brand image.
The best example of a “hunger marketing” strategy in action is probably Apple.
When they launched new versions of iphones and ipads, the devices offered innovation, great design and the latest technology to a trendy, fashion-conscious audience.
Apple “was not able” to provide enough supply for the market which made customers want their latest devices even more"
"The activity of competitors in the market can affect the impact of your campaign.
As such, it is important to monitor your competitors’ marketing strategies in order to ensure that you can distance your brand from the competition.
Hunger marketing works only when potential buyers cannot easily find substitutes. "
http://www.artema.co.uk/hunger-marketing/