I could be wrong but, I think you are talking about Minerium (another scam IMO) but yes KICK also airdropped 888,888 locked tokens to the users which they could unlock by trading crypto assets on their exchange.
It must be a scam since their airdrop is locked even today. Its not worth depositing ETH as mandatory to unlock the airdropped tokens, this is cruelty in when they finally snap that after unlocking you get to see a notification that minimum withdrawal is more than you currently have. This is going ot be a trick that will expose this KICK scam.
They are the only who did this kind of marketing, its really an exppensive marketing so you wouldn;t expect them to really pay that much.
https://www.reddit.com/r/KICKICO_Platform/comments/e7bpd3/what_can_i_do_with_those_888888_kick_tokens/
https://www.reddit.com/r/KICKICO_Platform/comments/e1vi1m/888888_kicktokens_frozen_drop_to_167375_crypto/
https://medium.com/@kickecosystem/888-888-kicktokens-frozen-drop-to-170-000-crypto-users-is-coming-2937a1abf641
It might be gimmicky but they are just trying to make use of these free tokens just to be put up into their platform.