That way, we can create our own products to sell. It means the profit share for KTK holders is not relying on revenue generated from fees alone.
Which would be relatively small to start with until the marketplace had enough vendors actively selling. So having our own products, revenue will be much higher and as a result bigger profit to share with KTK holders. A little added bonus, anyone who promotes a product and refers a confirmed sale get a commission, if that happens to be a KTK holder it's extra profit for them!
If there was enough demand for a tangible MP, it could be easily done by setting up a second site. But my day to day business is selling my own downloadable products (themes, plugins, web apps), so that's the reason I'm going for downloadable products. Been doing that since 2006 and built a pretty big customer list, who always buy and promote my new products!
*Edit* and I've not yet promoted KTK to my customers, and will do so when the MP goes live!
Nice! What will be sold through the MP? Computer hardware? Electronic Devices? Any specific category?