I don't want to repeat myself but Leo did everything to win it. Just watch highlights from the games that were his biggest flops this year. Semifinals against Liverpool in UCL and Brazil in Copa America:
https://www.youtube.com/watch?v=R6uuun5tdyg
https://www.youtube.com/watch?v=9n7TcAqpZSs
He really played in his own, beautiful, amazing manner. Made his teammates better, made his teams better, made the matches themselves better. He didn't win? He's not the only player on the pitch, not to mention coaches (Barcelona) or referees (Brazil).
Maybe if Cristiano led Portugal to at least semis in last year's World Cup, historical justice would had been done. They both deserve as much praise and awards as possible. They led football itself at the unbelievable level for more than a decade. Mark my words that it's practically impossible that the world of football would see something similar and similarly amazing. At least in our lifetimes.