Yeah, they can get more gamblers attentions if they can manage to deal with both sides, either land or internet if they can cater both sides then it will be favorable, there's always a way if they choose to cater not just the land base business but also to offer online system that can cater gamblers who choose to play using their devices.
Not easy but doable, just need to integrates their land based servers to a online servers which can link the two system to work for the business.
When they decide to expand their business to the internet, they will prepare everything so that they can handle everything from their business. Maybe they will build or create new team to handle their business in the internet so they can still focus with both type of business, offline and online. That will gives more profit for the casino if they can running their two type of business so they will grow their business without any problem.
Yes, that will not be easy but with integrity and work smart, they will achieve their goals although that still needs time to see the result. They will do many things to make sure that their business will work as they want so that they will get more members and can satisfy their members with their services.
It's like a double advantage that is obtained, land-based and online casinos both have a lot of customers But of course there will be fees to pay for both and some regulations that must be followed.
They will increase their members if they can build an online casino but they must be ready to handle their business and grow it as they want. The casino owner will collaborate with all of his team and will do many things to run both business type. The casino owner will calculate the fees and other expenses for both business so he will prepare some capital to cover the fees and gives the best services to their members. The casino owner know that if their casino can gives satisfaction to their members, that will makes their members stay for a long time and keep playing gambling and that means the casino will gets their profit. If land based casino can thinks far about the growth of the technology, they will prepare for that and will trying to expands their business to have more profit.
All they have to do is to market their casinos. They're all doing that because they know that the market is expanding and more gamblers are coming in online.
They don't want to deal with the hassle and tiring day of going to the casino just to have the same results. At least with playing online, they can easily find their comfort at their house and relax while sipping their favorite drinks.
They will market their casino after they set it up everything and it is ready to compete with the other casinos. Before they promotes their casino, they will check everything and make sure that their casino can running well and ready to launch. They know that satisfaction from their members is the most important from their business so that will makes them prepare with right and seriously with their work. The casino owner know that competition in the online will be difficult especially if they can not prepare their casino properly. That is why they will make sure that their new type of business can runs without any problem. They even will invite some gamblers to test their site before they launch it to public because they don't want to have a problem with their site. With inviting some people to test their site will gives a chance to know which part is works as well and which is not work so they can fix that before their casino launch to public.