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First of all, let me say that I really, really want Bitcoin to succeed as an ubiquitous form of online payment. Speaking primarily from the merchant side of things, I see enormous potential to bust up the Visa/MC monopoly so as to free merchants and customers, not just from their exorbitant fees, but their strong-arm control of open trade as well.
To make that happen, we need to get cracking on this fast. Time is not on our side. Bitcoin is already on the radar as a potential threat to services like Paypal, other corporations (like Google) are working rapidly to bring proprietary payment solutions to market, and the world may be headed for a double-dip recession that will make the first dip look like a tiny divot. (If the latter occurs before Bitcoin is well enough established to serve as a safe haven asset, we're ruined. It will dry up much needed venture capital, ensuring that we never get off the ground.)
The challenges are great, but I believe we can succeed. Bitcoin is a brilliant concept and this community has a tremendous array of talents and expertise. We can make this happen, but it's time to come up with a serious plan for the next step.
The biggest obstacle I see right now is a classic chicken and egg problem.
Problem 1: The egg.
Customers have no incentive to use Bitcoin because very few merchants accept it, they can already get everything they need with dollars, and getting started with Bitcoin is too difficult.
Problem 2: The chicken.
Merchants have no incentive to accept Bitcoin because no one uses it. Until it gets to the point where a good 5-10% of sales are paying with Bitcoin, the development, administrative, and bookkeeping overhead will exceed the value of accepting it.
As with any chicken and egg problem, both must be solved simultaneously. I've been thinking about this non-stop for weeks now but have yet to solidify a concrete idea that would work. But here's what I've got so far:
Solving the egg:
An online wallet is absolutely the way to go to get the Average Joe involved. Joe can understand signing up on a web site, opening an account with some service, and holding an online balance. He won't ever be able to figure out how to install a client, download the block chain, secure his wallet, or even understand what any of that means. We need someone who can make a very professional looking easy to use online wallet service that appeals strictly to new users. It will have to get them started with some initial amount of coin too. So, what if this site charged a $10 sign-up fee (via credit card) and included some small amount of coin, which would be sold at a 2x-3x markup over market price? Between the high markup and credit card security features such as AVS with IP geo-location, I think the fraud risks could be mitigated reasonably well. If a customer wanted to add more than his small starting coin to his account, he'd have to procure them elsewhere.
Solving the chicken:
This is where my idea is a little hazy, but I think we need a service that accepts Bitcoin exclusively and couldn't even exist without it. I can buy alpaca socks anywhere, and I can get much better price and selection if I shop around. But if I wanted a Widget X, and Widget X Corp. only accepts Bitcoin, and no one else sells Widget X's, I'd have no choice but to go to that online wallet site and open an account. So what is it that does not yet exist anywhere else and can only exist because of Bitcoin? I'm thinking it will have to be something that takes advantage of its micropayment capabilities. That's something no other payment system can presently compete on. What if it were some site that offered a really awesome tic-tac-toe game for 0.01 BTC per match? But instead of tic-tac-toe, make it something that people would actually want and couldn't easily get anywhere else.
We just need to get the ball rolling a little bit, then the venture capital will be willing to step in. If we can show some forward momentum, I can bring massive resources to the table. I have connections to large amounts of venture capital and experts in web programming, graphic design, sales, marketing, and business management.
So for now I ask, Is there anyone here who wants to participate in an effort to solve the egg, and does anyone have ideas on a type of product or service that could solve the chicken?