BNB already made a correction and what you see currently is part of the progress. It was started when BNB's run to $800 crashed. Close to $300 is already a good floor, much better if others are able to ride the lowest price happened after its ATH. If afford to buy, just go ahead and consider buying at the current price.
BNB has no reason not to have a rally again upwards. Remember that.
I'm sure you mean $80 and those lucky investors who bought from that area are now enjoying, there are many long-term investors who believes that BNB will continue to provide profits.
it's not easy to hold but if you have deeper knowledge about BNB and all those usages that this project has, it will be an easy process in convincing yourself to support this coin.
So far the value is playing around $470, still far from the last time high, good price still for traders to buy now and hold.
A lot are having difficulty to hold because some has financial needs and they need to cash out. Lucky for those who can hold long term without bothering their portfolio. Because let's face the fact that up until now, binance is the leading crypto-exchange and they are continuously innovating with their services. This is why they can sustain their position in the market and reason also why it is worth holding this coin. The future is very promising so I also believe holding this coin will give you profits in the near future.