to 1. : There is no liquidity, cause people thought all the years it was a scam. But it was no scam look at my posts before in this thread.
to 2. : It is not easy to get on the big exchanges, but they are working on. The team is so hard focused on developing Litecoin Cash.
to 3. : Look at the Hashrate and other key factors and one day you are waking up and understand.
Traders always like to take risks be it shitcoin, low volume, or something along those lines.
The fact that it isn't able to create good liquidity means it is far worst from being a shitcoin. If you truly believe in the project, then so be it. It's fine to spread awareness about a coin but while doing that, include your own educating stuff explaining the fundamentals of that coin.
And lastly, don't encourage anyone to invest. It's a form of shilling. Let them decide on their own. Saying a certain coin will reach 10x growth is a form of shilling already.