Absolutely.
You now see ads for exchanges basically everywhere, metro stations, stadiums, etc. Those are aimed to basically the whole population.
What was first only available in a mail list about cryptography is now displayed everywhere.
Even if people don't have any bitcoins, they know what it is.
And eventually you'll see more and more people getting some Bitcoin, so that means that the demand will continuously grow.
Altcoins are always going to be there confusing new people, but in the end Bitcoin is the only one that will remain alive anyway.