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Topic: Louis Vuitton and Christian Dior Start to Use Blockchain Technology - page 2. (Read 314 times)

hero member
Activity: 1890
Merit: 831
To be honest what I think is , they have not just used to start it , they are now finally OPEN about it , blockchain was from 2009 getting Integrated in every software program at the same time providing a stable place to store information thus , it was already being used by companies big and small and also at the same time school and colleges and hospitals too.

It's good that they are opening up about it , blockchain is not Bitcoins as contrary to everyone around thinks. People who know nothing often consider it Bitcoins , that's funny though.
It's a great idea beyond today's technology.
legendary
Activity: 1647
Merit: 1012
Practising Hebrew before visiting Israel
I believe I read an older article about this. And yes, blockchains are an innovation to the manufacturing supply chain around the world. We just have to be patient in seeing when the technology will be integrated into company logistics.
sr. member
Activity: 684
Merit: 403
Leading Crypto Sports Betting & Casino Platform
In partnership with Joseph Lubin's Consensys and Microsoft, the system will be used to verify the authenticity of its products and raw materials. The consortium says the system, known as Aura, is designed to "serve the entire luxury industry with powerful product tracking services.

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AURA enables consumers to access product history and proof of authenticity of luxury items - from the raw materials to the point of sale, and even after the purchase, the authenticity of original products that are sold in the used market

The technology will ensure that unique product information is stored in a shared ledger that customers can access through an official branding application and then obtain and query certificates of authenticity with information on where each piece comes from. For this, the companies have revealed that they will use Ethereum within Microsoft Azure.
The companies also said the application will provide ethical and environmental information, blockchain-registered product care instructions, and hope the platform will also be used by rival companies (Gucci, Tapestry, Burberry, Yves Saint Laurent, Prada, Rolex, etc.)

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AURA is a ground-breaking innovation for the luxury industry. ConsenSys is proud to contribute and to work with LVMH on an initiative that will serve the entire luxury industry, protecting the interests, integrity, and privacy of each brand.


Well, it definitely proves that Blockchain Technology is not only good when it comes to cryptos or its transactions but for anything we can think about.
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