I don't think that's related. Binance is already in the podium of the best exchanges out there, and nobody would argue with that.. some even prefer it to bittrex (which doesn't really lists many coins anymore, and has had bad media coverage around the frozen accounts issue), and most would agree that it is the most trending platform at the moment.
The problem of BNB is all about the actual use of the token. As it is now, most think it's just a way for binance to raise some extra funds because other than voting for the coin of the months there's no point in holding tokens.
Current Uses:
1. 20% of profit buy&burn
2. pay trading fees with 50% discount
3. pay for Bijietech services
4. pay listing fees
5. vote for community coins
Upcoming Uses:
6. buy into Binance Labs ICOs
7. base currency in BNB markets
8. collateral for margin trading
9. gas for decentralized exchange
BNB is already one of the most useful coins. There is a positive correlation between the success of Binance and the fundamental value of BNB.