It's basically gambling. You can make 36x profit in a minute on a roulette table if you pick the right number.
It would help if OP made it clear that it's a risk, not a guaranteed 20x, but I think most people will understand that.
It is gambling as much as taking a speculative position on GOOG options is 'gambling.' It all depends ...
Coinut is making markets for binary and vanilla options on their proprietary btc price average. (Yes ... figure that out.)
Of course they are pushing for people to gamble with their 30-minute options, which is much more akin to gambling than investing, but generates lots of commission right away, because you can 'gamble' every 30 minutes.
I think the OP should focus on continuing to develop the product. A great btc options product will attract lots of positive attention, with almost no further effort, because the product is needed. They've barely gotten started I think, but already have reasonable volume for only being live a matter of days ...