It is because of many NFT games are trending like axie infinity and also a game I just heard that you can also earn while playing. Most of the play to earn are NFT games. Some may need investment before you can play like axie infinity. Those bought axie in early days don't have problem buying compared to this day when you buy axie it cost 300 dollars to buy an axie team when I last checked the lowest price of axie.
I agree, with the success of Axie interest from known developers are now showing up.
No doubt that Ubisoft is a well-known game creator and with them to play and ride to blockchain market, expectation will be tough.
Tey needed to make sure that in developing a project like this, they will protect their names, they just can't proceed and offer something
that they are not fully aware.
For sure, the owner will do a deeper dig in knowing how things work with this industry and look for good opportunities for long and lasting
business.