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Topic: McDonald's shoots down fears it is planning to replace cashiers with kiosks (Read 2351 times)

newbie
Activity: 56
Merit: 0
i heard new york is pushing for $15 minimum wage.  i think its absurd but seeing as how devalued the usd has become it probably makes sense.  not sure how franchisees can afford such labor costs across the board without switching to kiosks for faster ordering.  or else say goodbye mcdonalds dollar menu. 

The parenthetical argument I've heard time and time again is "if they increase the minimum wage, then my job at $20/hour (upper lower/lower middle class) is devalued!".

If the minimum wage increases to $10.10 at a federal level as Obama discussed in his 2015 State of the Union Address, I expect those grievances to amplify.

Who knows what the future holds.
tss
hero member
Activity: 742
Merit: 500
i heard new york is pushing for $15 minimum wage.  i think its absurd but seeing as how devalued the usd has become it probably makes sense.  not sure how franchisees can afford such labor costs across the board without switching to kiosks for faster ordering.  or else say goodbye mcdonalds dollar menu. 
legendary
Activity: 2982
Merit: 1506
Pie Baking Contest: https://tinyurl.com/2s3z6dee
It is not the responsibility of the franchise owners to provide jobs for everyone. If someone want a good job, then he should get quality education and the necessary skills. If automation / robots can reduce the prices, then I am supporting it. Banning the usage of technology, with lame excuses such as unemployment is retarded. McDonald's is not the only job provider in the United States. If you can't get a job with McDonalds, then try the USAF or the local supermarkets.
I'm not sure those businessmen will reduce the price of their products if they use automation systems for their business. I think they will increase the amount of production instead of reducing the price.
legendary
Activity: 3752
Merit: 1217
I think that it's just an excuse by the franchise owners; they are businessmen and are out to maximize profits. They don't provide the jobs because they feel charitable, instead they were waiting for the technology to improve to a point where they could replace humans with automation/robotics; just that the minimum wage issue timing gave them the lame excuse to make the switch.

It is not the responsibility of the franchise owners to provide jobs for everyone. If someone want a good job, then he should get quality education and the necessary skills. If automation / robots can reduce the prices, then I am supporting it. Banning the usage of technology, with lame excuses such as unemployment is retarded. McDonald's is not the only job provider in the United States. If you can't get a job with McDonalds, then try the USAF or the local supermarkets.
newbie
Activity: 35
Merit: 0
This will spell the end for McDonalds. People like to serve by humans with a friendly smile not by machines!
Do we? I want my food fast, and that's about it. If I want a friendly smile, I'll go to a sit-down restaurant.
member
Activity: 84
Merit: 10
I don't think jobs are lost.... because for every unskilled cashier replaced by a kiosk, the demand for someone who can work on kiosks increases. Maybe not 1:1, but there will be a demand for those that have the skillset to work on the technology.

The problem is.... cashiers that are downsized, aren't picked up by kiosk repair people. that 35 yo cashier will simply have a harder time finding a job if hers is the job that is cut.
member
Activity: 84
Merit: 10
This will spell the end for McDonalds. People like to serve by humans with a friendly smile not by machines!
that's just wishful thinking on your part due to your hatred of McDonalds. Do you know why the President of McDonalds earns MILLIONS while fry cooks make 8/hour? Because the President is expected to use his education and experience to make sure McDonalds won't fail while the fry cook and cashier is not.

a kiosk won't replace the President...... it can replace a fry cook.

Raising the minimum wage will hurt black male teenagers the most. Another unintended consequence that well intentioned, but woefully uneducated in Economics, liberals deny until it's too late, then they will simply suggest McDonalds is racist is the problem, not because economic policy that was forced on Mcd's caused it.
newbie
Activity: 51
Merit: 0
http://burgerbusiness.com/wp-content/uploads/McD_Aussie_BYO3.jpg


McDonald's is rolling out self-service kiosks in restaurants across the US that allow customers to order and pay for their food without ever having to interact with a human.

"At least half of the operators in my region are on the verge of collapse," one franchisee wrote in response to a recent survey by former Janney Capital Markets analyst Mark Kalinowski. "With minimum wage for fast food workers potentially increasing to incredibly high levels, we are facing a crisis situation."

Another franchisee wrote, "We are in uncharted waters. The minimum wage issue is a major threat to the survival of the operator community." The franchisee said McDonald's should be "putting every resource available" into finding labor savings, through technologies such as kiosks and automatic fry dispensers.

The price increases needed to offset any added labor costs "would cause a complete collapse in guest counts," the franchisee added. "I see no other options but the company paying to keep operators alive until they figure out how to reduce labor required by 30%."

http://finance.yahoo.com/news/mcdonalds-shoots-down-fears-planning-202513285.html

My take - From a profit standpoint, it makes sense. I do feel bad for potential cashiers, but technology is going to do it's thing. While I'm all about higher pay for retail and fast food employees, I don't want to prevent companies from taking advantage of cost saving technology.
I think that it's just an excuse by the franchise owners; they are businessmen and are out to maximize profits. They don't provide the jobs because they feel charitable, instead they were waiting for the technology to improve to a point where they could replace humans with automation/robotics; just that the minimum wage issue timing gave them the lame excuse to make the switch.
member
Activity: 70
Merit: 10
Not only has that been debunked, I believe some of that debunking was done on this forum. But maybe you can explain how almost doubling the cost of 1/3 of your business expenses leads to a mere 4.3% increase in product costs?
The link I gave you when I posted that contains a link to the study that quoted that price increase. Please feel free to give me (and everyone else) the benefit of a link to a factual study that proves what I posted is incorrect. I'll be happy to thank you for that.
member
Activity: 70
Merit: 10
why don't you price fast food within an airport or stadium? As costs go up, so must the prices. Airports are a great example of how high prices become when costs go through the roof.
You sure couldn't have picked a worse example than airports who charge vendors ferocious amounts to give them access to an essentially captive audience. I'm talking about the real world as I am sure that's what the study which developed that cost increase used.
legendary
Activity: 3752
Merit: 1217
Self-service kiosk is a nice idea. Other restaurant / fast-food chains should also consider implementing this idea. The positive is that McDonald's will be able to reduce the expenses, thereby making their food products more affordable. The main drawback will be that a lot of illegal aliens (especially those from Mexico and El Salvador) will be left without a job.  Grin
full member
Activity: 224
Merit: 100
Some bag fillers do get paid 13 an hour. They still (*)(*)(*)(*) up.
And they need to be retrained, and if they continue to fail, they must be let go.
newbie
Activity: 28
Merit: 0
Maybe if the bag filler got paid $13/hr instead of the below poverty wage average of $7.75, they would try harder to ensure everything's correct since it would be a valuable job to lose.

Some bag fillers do get paid 13 an hour. They still (*)(*)(*)(*) up.
newbie
Activity: 11
Merit: 0
This could spell the end for a lot of fast food places. We may be forced to actually cook our own food more often. The horror!
full member
Activity: 224
Merit: 100
If only they could roll out a robot that could actually get an order correct...then we'd have something. It's easy to type the order in correctly, but to get the person filling the bag with food to do it right...that seems a challenge beyond decades of trying.
Maybe if the bag filler got paid $13/hr instead of the below poverty wage average of $7.75, they would try harder to ensure everything's correct since it would be a valuable job to lose.
newbie
Activity: 17
Merit: 0
http://burgerbusiness.com/wp-content/uploads/McD_Aussie_BYO3.jpg


McDonald's is rolling out self-service kiosks in restaurants across the US that allow customers to order and pay for their food without ever having to interact with a human.

"At least half of the operators in my region are on the verge of collapse," one franchisee wrote in response to a recent survey by former Janney Capital Markets analyst Mark Kalinowski. "With minimum wage for fast food workers potentially increasing to incredibly high levels, we are facing a crisis situation."

Another franchisee wrote, "We are in uncharted waters. The minimum wage issue is a major threat to the survival of the operator community." The franchisee said McDonald's should be "putting every resource available" into finding labor savings, through technologies such as kiosks and automatic fry dispensers.

The price increases needed to offset any added labor costs "would cause a complete collapse in guest counts," the franchisee added. "I see no other options but the company paying to keep operators alive until they figure out how to reduce labor required by 30%."

http://finance.yahoo.com/news/mcdonalds-shoots-down-fears-planning-202513285.html

My take - From a profit standpoint, it makes sense. I do feel bad for potential cashiers, but technology is going to do it's thing. While I'm all about higher pay for retail and fast food employees, I don't want to prevent companies from taking advantage of cost saving technology.
If only they could roll out a robot that could actually get an order correct...then we'd have something. It's easy to type the order in correctly, but to get the person filling the bag with food to do it right...that seems a challenge beyond decades of trying.
newbie
Activity: 31
Merit: 0
If the minimum wage were increased to $15 an hour, prices at fast food restaurants would rise by an estimated 4.3 percent, according to a new study. That would mean a McDonald’s Big Mac, which currently goes for $3.99, would cost about 17 cents more, or $4.16.

The study from Purdue University’s School of Hospitality and Tourism Management also found that in order to compensate for the higher cost of employee compensation at limited-service restaurants, or those without table service or tipping, if they decided to change food sizes rather than prices, the Big Mac would shrink somewhere between 12 and 70 percent.

http://thinkprogress.org/economy/2015/08/03/3687171/15-minimum-wage-big-mac/

Yepper - a whole bank account busting $.17 more for a Big Mac. Kinda sets your hair on fire, doesn't it?

Not only has that been debunked, I believe some of that debunking was done on this forum. But maybe you can explain how almost doubling the cost of 1/3 of your business expenses leads to a mere 4.3% increase in product costs?
newbie
Activity: 23
Merit: 0
This will spell the end for McDonalds. People like to serve by humans with a friendly smile not by machines!
Can we believe they haven't incorporated the robotics into Ronald McDonald?

You would think they could focus on making more healthful, better tasting food for humans before putting humans out of work.

I believe you are correct. Three years from now they will start closing outlets.
sr. member
Activity: 364
Merit: 250
Get rid of jobs that the kiosks can handle, but pay the fry cooks and burger flippers a wage that keeps them just above the poverty line.
Fry cooks are going away too. But yea, just because Roomba means we don't need people pushing a broom doesn't mean there aren't jobs. As long as we have problems, there are jobs. Accomplishing more tasks with simple automation that used to require a person means we are still just as productive but now have extra human resources to meet more challenging needs.

full member
Activity: 224
Merit: 100
when did i say anything to the contrary ? i'm ok with these self service machines.
we have nobody to blame but ourselves. We were told that the regs by the EPA were for our own good and would not hurt the economy. We were told that illegal aliens help the economy and should look the other way rather than demand they be deported. The list goes on. For too long we've been "patting ourselves on the back" for being so progressive and "inclusive" that we did not see that the power brokers pulling the strings of Democrats were deliberately dismantling the working class by wrapping their policies in the cloak of "compassion and environment"

We all have one last bite at the apple in 2016. We can go against hollywood and the media and put a Republican into the WH. Then, we must demand that the GOP do something about turning around this ship. If full GOP control can't effect postive movement within 4 years, then we're doomed anyway.
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