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Topic: Media's influence on perception of gambling - page 3. (Read 259 times)

hero member
Activity: 1736
Merit: 857
January 14, 2025, 04:57:52 AM
#3
Do you think that a show can influence not only the tourists but as well as the government's perception and decisions about gambling and casinos? Or do you think the impact of a film or a show isn't enough to sway people?

I think if you can influence a government through a show or a TV series, then it's time to change that government. As for tourists, of course, the TV series is quite capable of popularizing this type of recreation among them. And it works, not only with casinos, it generally works in many areas of life. In fact, this is an advertisement that encourages you to join something, a phenomenon, a community, etc. and this, in turn, will increase your status or make your life better. That's what advertising really sells, not just a vacation or a casino. Emotions are for sale. A television series can evoke the right emotions, and this is its main function.
legendary
Activity: 2898
Merit: 1253
So anyway, I applied as a merit source :)
January 14, 2025, 04:05:43 AM
#2
The people who get swayed by media are often the ones who are going to visit that service. So it might bring in new gamblers and excite the existing gamblers. Natives of Thailand might wink twice when they near the location but never visit at all.

It will have some effect on the popularity of casinos and how public sees it. Shows can have good and bad effects, so it is tough to make a firm conclusion right away. Tourism industry is big in Thailand and so is the casino - basically these two are the reasons why the country if running.
sr. member
Activity: 2590
Merit: 228
January 13, 2025, 10:55:42 PM
#1
I am sure we all grew up with action movies that were set in a casino. One example is the famous James Bond movie Casino Royale (2006). Well, in the year 2025 gambling casinos are still being affected by films, series and media content.

Melco Resorts is a gambling company, one of the biggest in Asia and is based in Hong Kong. They have numerous properties all over Asia and some in Europe. They are predicting that with the release of the new season of the series The White Lotus, set at the Four Seasons Resort Koh Samui in Thailand, that Thailand will be visited by more gamblers. Melco Resorts is looking at Thailand to further expand their casino empire and believes that a popular show can invite and entice tourists into visiting Thailand and its casinos and resorts.

Thailand is just finishing up their casino law and if approved, 5 casinos will be allowed to operate in the country one being owned by Melco Resorts. Do you think that a show can influence not only the tourists but as well as the government's perception and decisions about gambling and casinos? Or do you think the impact of a film or a show isn't enough to sway people?
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