Just as you said, where there is money, that's where people go. Unfortunately, most people will disregard the "proper research" part of choosing an NFT game as long as it was gone hype and many people are making noise about that project. Many got wrecked because of putting a trust right away on an NFT game that became hyped.
It's the worst thing because many lose their money but on the other hand, the good side is, the next time they will put money again, they are now more educated, strict and will do their best DYOR skills as much as possible.
Most newbies fall prey to games and NFT projects that show promise of profit but fall short in longevity. Things come and go and the same goes for projects in the cryptocurrency space, but there are a few notable ones that with a little bit of research and time, you may stumble upon and invest. Instead of going for the one-hit-wonders of the market that will only give you profits for a couple of months and would then drop out of nowhere, slow but sure projects are a better alternative. The same could be said for projects in the NFT space.
Developers are striking while it's hot, metaverse gaming is now a big trend in the market, there are new NFT projects being launched and if you check the altcoin section, there's a lot of topics about metaverse gaming, metaverse play to earn poker is new but a promising niche, Decentral plan is very cool and they are targetting poker players, this is something to look forward in the gambling industry.
As we progress to a much more advanced future, people will take notice of the Metaverse and would inevitably invest in projects that promise anything that is Metaverse-related. That being said games aren't just the things you can toy with when discussing Metaverse. There are boundless applications for Metaverse that could then be transposed into cryptocurrencies and NFT projects which would definitely amp its standing over the world.