I agree. However, I would say that every aspect of a person comes into play, if that could help in making good deals in the end. Whether one has a certain kind of attitude, emotional control, good strategy and a lot of assets to do business, if he would not use it for his advantage, then it could all go in vain. Therefore, as much as there is a hierarchy of consideration one must use, I would say that using all thing at your disposal including one's attitude plays a key role in making good business.