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1. Bad User Interface and User Experience. Tokens and other forms of altcoins hinder purchases and do not enable a hassle-free method for usability. It some cases, more resources are required to learn and use tokens.
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2. Long-term value. It needs to have a strong use case. Most ICOs, STOs and Altcoins lack strong solution to real problems. Most are created as vehicles for fundings rather than utility tokens.
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3. Economics or "tokenomics" are not properly designed such as circulation model or how to burn tokens properly.
At some point I agree but not all ico's are bound to fail. There are lots of ico which are successful nowadays and we if we look at the CMC there are thousands of coins and tokens which are already successful, but It does not mean they are not bound to fail., I mean they project development takes months to years for completion that's why they have roadmaps.