As a pun, it's rather twee and I predict that you will regret deeply the expense of the indulgence.
For marketable high-level concepts I believe it's more important to focus on branding to differentiate our ideas from those of our competitors.
The puns are of course part of the branding -- Qoinapps (Blockchain Applications), Qointracts (Smart Contracts), Transaqoins (Smart Transactions?), Entangled Chains (Multi-Chains). These are things users and developers will be using on a daily basis, so a developer can search for say "qointracts" instead of "smart contracts" and find a relevant answer pertaining to Qointum.
We have more sensible names for technical concepts -- Maximally Vetted Delegate Chain, etc.
Thanks for responding, I'm keen to see how you get on with developing a brand identity, values, story, etc.
My main objection is that you're replacing reasonably straightforwardly recognisable labels with labels that must first be decoded as puns. This adds to the mental load rather than reducing it.
Just for clarity, I'm not questioning the approach (of attending to branding) but the
implementation. Unless you've got support from either desk research or quantitative work, then you're merely guessing at the effectiveness of the linguistic differentiation that you're proposing will somehow play into your branding. How will it translate across languages? (Hint: not at all).
Also, (largely because I think you've actually got something substantial and could with real support to keep you on the straight and narrow), I'm going to call your bluff on “... using on a daily basis, so a developer can search ...” I reckon that's just a guess on your part because you have no evidence for its pertinence to this context. Sounds as if there's little to no current MR support to drive this aspect of the development of a brand identity.
You're not the first person to have had the notion; all previous attempts to rope in punning linguistic markers to promote brand identity have basically sunk without trace because the proponents ignored the fact that what's humorously quirky to one is pretty much guaranteed to be irritatingly unfunny to another. It's not as effective a tactic as you seem to believe and its inability to cross alphabets is likely to prove a major disadvantage in a global market.
It also has the penalty that if the project is in any way successful, the IP in the brand naming will need to be protected proactively --- which means enforcing “Qointract™” (or whatever) in every usage.
From a branding perspective, it promises to be
way more trouble that it's demonstrably worth.
Cheers
Graham