When promoting, the main problem often is people have a hard time giving an explanation as to why others should buy crypto money.
Basically, when people try to explain it goes like this: "uhm.. well, more users/merchants = more value, so we'll make money!"
People outside crypto basically only hear: "become part of our great ponzi and become rich!" and they think, I won't buy into that shit.
Crypto members often feel offended but in a way those outsiders are right.
Lets ask ourselves: why would the average Joe really want to buy into Guldencoin? Lets summarize:
Buying goods. Ok.. but why would people prefer to buy with Bitcoin/Guldencoin instead of fiat? Lets face the facts. Bitcoin went down like 50% last year. Why would people sell their euros for something like that? Their purchasing power would decrease, right?
What would be the intrinsic value of Guldencoin? Good question. One could argue the cryptograpic network, when alright distributed, has some value. So we have our first point: a network can be assigned value if it is distributed well and is therefore hard to attack. Like when we could say: "we are saver than Mastercard!", that would be someting
I would like to hear 24kilo's opinion on this, how far we really are on that security aspect and how to improve. BioMike's mining idea might also help in this regards.
Another point we might be able to leverage; the ease of use. For users like us, it's fairly easy to spend our coins, with the mobile wallet for example. But here we also got our first problem: immediate use is impossible due to the requirement first having to download (part) of the blockchain. We might need a more 'light' solution for that. Ok, now assume this problem would be solved and people would only need to start the wallet to spend coins. Would it be easier than iPay, Mastercard, PIN etc.? Can we leverage on this?
What I would like is an option to buy coins in the mobile wallet using Apple/Google credit. This would be perfect. If this option would be impossible in such a wallet, we might consider a web wallet..? I know, we probably won't be able to realize this right now, I'm just trying to summarize what we have and/or might need to convince new users.
I could continue with this analysis but I think there's one thing that's really important to understand. For any (ad-)campaign we do, we should try to come up with a real life example where Guldencoin is really better than fiat/gift card or anything else. Like for example, in the weekends, banks are closed, can we leverage this? Or the fact it's more anonymous than fiat, easier in use than Paysafecard? Or the fact you wouldn't need to take your "fiat" wallet with you to college/work because you only want to buy some food at Subway during your break? The fact you can send 'value' back to someone, without delay, when you're out with friends and someone has paid all the drinks?
I think we need a campaign that makes people aware special things can be accomplished with Guldencoin/crypto that weren't possible before, and that "crypto" actually might be "the next big thing!"
Last thing, to the members who feel lost sometimes when debating Guldencoin with outside people, I might have some recommendations: when in a conversation and you don't have the
right answer ready, don't feel attacked. When you do, you risk the possibility people think you're persuading them for personal gains. Never say: "never mind, wait till next year" or "you just don't understand". People will, I don't exactly know why, link this to what they know about "scammers". Like: "see; you're trying to sell me bullshit!". Try to find a good answer, and if you can't find it, tell them you will get back to them and compliment them with their "very smart/intelligent question". It can be easy as that
Icebear
Really like your post. I am quoting it because, I see this post as a basic from where we should start a discussion; how to get NLG special, so people really have an advantage to buy NLG and use them.
The BTC Merchants and users are growing, but as I see it; NLG has some advantages over BTC and BTC isn't doing any special either. When I look at other coins, at the moment, not one is succeeding really. RDD tries with their tipping ideas and platforms. Stellar tries to get it done in poor countries, XRP wants the banks....etc. I think you not a pretty big team to get things done. you need a team to convince more and more Merchants to accept NLG and you need the right idea, where people see the need to buy NLG. Best thing would be to develop something new, that people are really excited about and willing to buy, but you can only buy using NLG.
I like "kwartje van Kok". But we have to make contact with oil selling companies, making it possible we can advertise at their gasstations etc. This whole issue, getting people interested, keeps me busy, but I can't find the right answer.
Since the decline of the russian Rubble, the demand in Russia for BTC is growing rapidly.
http://bitcoincharts.com/charts/localbtcRUB#igWeeklyzm1g10zm2g25zvzcvMaybe we can use the decline of the EUR/USD of 10% lately, as part of a campaign.
In my opinion, it's more important to get more Merchants first. We have to find more idealistic oriented Merchants that are willing to support NLG first. We could start in some kind of city/village getting as much merachants as possible and then contacting all people living in that village and explaining them how they can use NLG. We help them to install a wallet on their Phone, send them some NLG right away, and also give them some information papers.
Like I said, more merchanst first, because the people must be able to spend them. I live in Groningen, but cannot use NLG for my daily shoppings. When we can get like 25% or 50% of all Merchants in a village be willing to accept NLG, then this is a good starting point. At least I would pay all my daily shoppings with NLG and at the same time I would try to educate other people in the village. Also from a promotional point of view, I like the village idea. Wouldn't we love to see an article in "de telegraaf" or "AD" about a whole dutch city accepting NLG.
I was looking for something like googlemaps ( or another kind of map) where I could see all NLG acceptors in a particular city.
Super!! 
