Some say the easy way is to think it will come to you. Build it and they will come. And sure, once it's built they will come.
What I think some people are saying is there has to be some initial promotion, We should be planning on a simple, basic marketing push with the release of Mosaics.
I know NEM will offer much more in the future, but at the same time, it's not just pumping, it's getting the word out is what it is. Nothing wrong with that.
I also don't think we need to spend much at this stage. Just a marketing push. Letting people know what we have a accomplished, and where we are going.
I truly believe we can spread the word, and bring new people to our community without spending much of the marketing fund. Somewhere in the 5 to 10 percent range.
The biggest challenge we have is that the devs prefer to work in the dark and cannot see light for whatever reasons. Our only champion is Makoto who is busy creating the traffic in Japan, and always up against a wall of maximalists in other initiatives. He has covered much ground. I will not be surprised that NEM will eventually spread from the East, which is a much better place to spread from, as the financial systems there are more fractured and disparate vs. the western ones, and hence a better fit.
It is not that we are totally devoid of a marketing push. But I fail to understand what "push" we are talking about here. People are always throwing the word marketing, but no one has ever come out with how. We have published in many places and we have been constantly waving our hands telling people we are around. So, what other marketing that we can do that is less than $5K, and of course, effective as well? I personally wouldn't want to spend more than that as this will not bring any better result.
I hate to say it, crypto initiatives are still not visible to the 7 billion people on the street. And to get their attention, it is not about passing a few XEM around. It has no meaning and no use for them.
What we really need, and I can't emphasise more, is utility that will catch on like wildfire. It has always been what I have been saying, and for so long.
don't dream. anybody in east doesn't need xem. it even is visible on daily volume BTC38. this exchange is also that east where billions of chinese live. they didn't even bring to xem fiat. there is no such couple of xem/cny! so don't hope for people from the east. xem price slowly through resistance will reach 1 sat. i wait for this price and made popcorn when with 1 sat my investments depart to 30 sat, and it is possible to 50 sat. i will be very rich having increased state in x50 times!