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"Proof-of-Importance" (POI) is the first reputation based blockchain algorithm that just doesn’t reward those that hold as much stake as possible without spending or those that do unrelated work outside of a blockchain ambivalent to the actual activity in it.
Each account’s individual importance score is calculated by stake, how much of that stake has been vested, the transactions going out of the account, and with which accounts it transacts. This encourages accounts on the NEM blockchain to be active accounts in the network
To learn more about POI in NEM please read Chapter 7 of the NEM Technical Reference.
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This doesn't give any good understanding to non-technical users. Instead, the effect of POI should be highlighted in the main page without having to follow a link. NEM should be marketed as the world's greenest most secure fastest environment friendly POI block chaining technology.
This is just one of many point why NEM website needs to be redesigned and why more marketing efforts are needed to better educate non-technical users about NEM.
Absolutly right!
Not everybody is a NERD who is buying Crypto-Coins, we need much more mainstream explanations!
And you are right with your statement that NEM is
'the world's greenest most secure fastest environment friendly POI block chaining technology' !
We have to spread this out to the world !
We have so much power but we are not using it wisely