They are doing their best because they are paid for that! And if they don't do it they will not be paid! Simple as that! I don't like that term "new normal", it's just a hoax organized by some powerful figures that run this world!
It's politics which interferes with everything and imposes its own rules! But let's not go of the topic here, sport as industry needs to work or many will stay without money (and here we talk about a lot of money).
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"UEFA allows return of fans at maximum 30% of capacity pending approval of local authorities" -source: https://www.uefa.com/insideuefa/mediaservices/mediareleases/news/0262-1081de31d4dc-eb42ed3fe9e8-1000--return-of-fans-at-maximum-30-of-capacity-pending-local-approval/
This "situation" will not last forever, this madness will pass! And as it's said earlier, some will find a way to adapt and survive, others will have to think about changing careers! But it's like with many other industries affected by new rules and regulations. In many ways most of us are affected, as always privileged are just the ones on the top!