When the market is surging and bullish lots of developers are taking advantage of the bullish sentiment of the market which is why most of these developers area launching their projects during the bull market. Many of these projects are even half-baked just to get in sync with the market's bullishness. But picking projects to invest in during bullish market does not guarantee success or profit because many of these projects are just into milk investors of their money. So whether it is a bear market or a bullish market, we must do our research and be vigilant in choosing a project to invest in.