So they want to re-brand Bitcoin and turn it into a new gold. It is certainly the simplest way a marketer has to sell Bitcoin. I do not know if that is enough, but it is something that draws attention and can attract more qualified investors who could over time come to think of one or the other.
Bitcoin doesn't have to be sold to anyone. People should realize why they need crypto and what are its features. Also they would know if they need to use Bitcoin or not. If someone have to push users to buy a cryptocurrency then this currency is not that strong as we need.
So it is official that people see bitcoin as digital gold then? Well, I am a bit disappointed since IMO it is not the same or replacement/substitute. However, if the advertisement is legal and can be broadcasted by mainstream media, I think it is beneficial to the cryptocurrency community.
Gold is constantly increasing in price and till the last time Bitcoin did almost the same thing. Just guess how meny people would buy BTC if they were sure that it won't bring them any monetary gains.