A lot depends how useful the project is what products it offers like https://twitter.com/NFT2Metaverse_/status/1526533720743849985 which is NFT Metaverse which offers a lot of benefits to token holders.
Usualy newbies came to the market when cryptocurrency rise and very popular.
They buy cryptocurrency for maximum price. But when cryptocurrency starts to fall they panic and sell all thier assets.
Cryptocurrency investments are very risky even for experienced traders, but newbies lost money more often.
Usually newbies buy the crypto on the maximum price when market rise and sell it when market falls.