In all likely-hood everything there, including the rented office space, was paid for on credit/loan(s). I have a hard time imagining anyone with that kind of disposable income (unless it's some bored rich young man) wasting it on such a speculative venture...
Even at the very lowest end that easily $10k worth of gear there, plus rent, plus electricity. Everything here (yes, it's just a picture, but knowing what we do of bitcoining so far we can make pretty damn good assumptions) points to this being someone who supposes they can make a business out of this.
I just hope he doesn't have a family, or has a shitload of disposable income and a hell of a lot of otherwise worthless free time to kill.
Why? Seriously. USD 10k worth of goods + some thousands operating costs is about my ticket for "lets try it out". Defined by not hurting me - the amount that makes me mad for wasting some money, but nothing that I remember after half a year.
Not everyone has a disposable income of a mcDonalds worker. There are those of us that would take 15000 USD from a credit card to finance something like that - and then pay out back next month totally from their post tax income. Seriously. It is not that much money. And it could be worth it.
That is again assuming that he got all that stuff at distributor pricing. If he paid retail it will be significantly more.