So yea, slightly misleading with the title, but hey, the other party sent fiat and Russel received bitcoin, and both parties got what they wanted/needed. Mission success.
Actually, it's a totally misleading title.
He is not paid in
BTC he is paid in fiat and he uses that fiat to convert it into
BTC like a lot of us do, receive fiat in your bank account and use that fiat to buy coins when you want. The only thing he did that is different is that he sent directly half of his wage to this strat-up via a direct deposit, nothing spectacular, Bitwage has been doing this for ages.
As for the mission, yeah 100% shilling success:
It’s not clear why Okung chose this particular startup to convert his paycheck (it does accept direct deposit), or why he’s tweeted fourteen times this afternoon encouraging his followers to hop on board the bitcoin and Zap train.