NXT :: descendant of Bitcoin - Updated Information - page 1180.

landomata

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Quote from: jl777 on February 02, 2014, 04:26:40 AM

Quote from: landomata on February 02, 2014, 04:24:37 AM

Quote from: jl777 on February 02, 2014, 04:22:31 AM

There is the problem. In order to get metrics on radio effectiveness, we will have to spend just as much or more to measure it with scientific polling of target demographic.

not with twitter.

Salsacz is already tracking online media....so I think this is a natural progression.

There was a guy that paid to get a bunch of tweets or something like that. What good it total number of tweets?

lets get Salsacz's opinion on the matter.

landomata

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Activity: 2184

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Quote from: jl777 on February 02, 2014, 04:25:22 AM

Quote from: landomata on February 02, 2014, 04:17:10 AM

@ Salscaz:

OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc

you can build on this easily per. week.....per region.....very objective.

EDIT: Did the tweets spike up in southern California region after the LTB radio show? we can track this for the next episode.

radio takes at least 3 exposures to have a measurable effect
Also do you care about commuters in California or crypto industry decision makers?
If you feel you can do marketing so well, then please become more active in marketing thread. The issue here is to BEGIN funding marketing with unclaimed NXT.

Do you think the marketing team deserves to get Feb's funding? Yes or No. If no, what is the reason?

Yes they should receive Feb funding....the Miami conference results were more than enough....we need to continue the momentum.

jl777

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Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 04:24:37 AM

Quote from: jl777 on February 02, 2014, 04:22:31 AM

There is the problem. In order to get metrics on radio effectiveness, we will have to spend just as much or more to measure it with scientific polling of target demographic.

not with twitter.

Salsacz is already tracking online media....so I think this is a natural progression.

There was a guy that paid to get a bunch of tweets or something like that. What good it total number of tweets?

jl777

legendary

Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 04:17:10 AM

@ Salscaz:

OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc

you can build on this easily per. week.....per region.....very objective.

EDIT: Did the tweets spike up in southern California region after the LTB radio show? we can track this for the next episode.

radio takes at least 3 exposures to have a measurable effect
Also do you care about commuters in California or crypto industry decision makers?
If you feel you can do marketing so well, then please become more active in marketing thread. The issue here is to BEGIN funding marketing with unclaimed NXT.

Do you think the marketing team deserves to get Feb's funding? Yes or No. If no, what is the reason?

landomata

legendary

Activity: 2184

Merit: 1000

Quote from: jl777 on February 02, 2014, 04:22:31 AM

There is the problem. In order to get metrics on radio effectiveness, we will have to spend just as much or more to measure it with scientific polling of target demographic.

not with twitter.

Salsacz is already tracking online media....so I think this is a natural progression.

landomata

legendary

Activity: 2184

Merit: 1000

Quote from: Uniqueorn on February 02, 2014, 04:21:52 AM

landomata: it is impossible to get 100% metrics.

agree

jl777

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Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 04:10:10 AM

Quote from: jl777 on February 02, 2014, 04:06:55 AM

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James

'

Its been less than a month....i'm not asking for any results at the moment just for Salsacz to come up with some objective metrics so the community can quickly judge and decide when future portions are to be released.

EDIT: example No.1. RADIO SPOT or PRINT AD SPOT....which one had more results versus spent cost etc.

OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc.

There is the problem. In order to get metrics on radio effectiveness, we will have to spend just as much or more to measure it with scientific polling of target demographic.

I keep saying marketing takes time, you say you are not asking for any results, but you are.

Do you have a problem with the quality of the marketing materials? The existing marketing bounties? The translations?

I think you might be confusing marketing with advertising. Advertising is directly measurable. I am open to advertising, but last I checked the NXT community was very set against it.

Advertising is directly measurable. Marketing/PR is not. To evaluate Marketing/PR you need to analyze the work product they release, eg. the content. Any problems there? you need to make sure what they are doing is reasonable.

Is our marketing plan unreasonable?

Please do not ask for marketing to be put under constraints that it should not be put under.

Uniqueorn

full member

Activity: 182

Merit: 100

NXT.org

landomata: it is impossible to get 100% metrics.
We have managed a lot of publicity for NXT. If it hadn't been for the work we've done then noone would almsot know about NXT and we'd be stuck in 2 small exchanges.

Now we have articles popping up in the big bitcoin sites, in the bitcoin conferences we have made several connections, we're on more and more exchanges etc.
Marketing is where we *have* to keep spending NXT. It is the reason NXT is worth what it is today. The tech alone would not make NXT grow this much. Just look what happened after BTer. 200% incease

landomata

legendary

Activity: 2184

Merit: 1000

@ Salscaz:

OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc

you can build on this easily per. week.....per region.....very objective.

EDIT: Did the tweets spike up in southern California region after the LTB radio show? we can track this for the next episode.

jl777

legendary

Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 04:10:10 AM

Quote from: jl777 on February 02, 2014, 04:06:55 AM

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James

'

Its been less than a month....i'm not asking for any results at the moment just for Salsacz to come up with some objective metrics so the community can quickly judge and decision when future portions are to be released.

#5 coinmarketcap.com

I think that is a pretty good objective metric, especially since it used to be lower just a couple of weeks ago. Marketing takes time and sometimes impossible to have accurate metric. In any case, the metric to measure marketing shouldn't be defined by marketing. It needs to be defined outside of marketing.

You seem to feel strongly about this, so why not come up with these objective metrics you are so fond of. Keep in mind the danger of metrics is that marketing could end up concentrating on making sure the metric numbers look good to get more funding, so the metrics you come up with needs to be something that is really important and correlates to what marketing can influence.

If we maximized google searches, we could end up spending money to maximize google searches. Is that really that important?

Right now, marketing is working on converting the crypto industry decision makers attitude about NXT. This has nothing to do with google searches.

James

pinarello

full member

Activity: 266

Merit: 100

NXT is the future

Quote from: jl777 on February 02, 2014, 04:06:55 AM

Salsacz is doing a great job....but some objective matrix is required if only to adjust our spending to more profitable efforts.

What "more profitable efforts" do you suggest. Marketing thread is an open process. ANYBODY can contribute. Do you think Salsacz will ignore good ideas?

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James
[/quote]

I was saying marketing did a great job, apparently salsacz wishes to not read it and personal attack me.

I had just some questions that is all, but hey, give marketing 10M right away fine with me.

But when the feast is over whom will beg to the founders, and what will you think the answer will be.

Pin

dzarmush

legendary

Activity: 1806

Merit: 1001

Quote from: salsacz on February 02, 2014, 03:45:49 AM

Quote from: pinarello on February 02, 2014, 03:22:52 AM

Quote from: bithic on February 02, 2014, 02:26:14 AM

Quote from: mkmen on February 01, 2014, 05:43:22 PM

Quote from: salsacz on February 01, 2014, 05:21:52 PM

Good job Joefox, I hope we will be able to deliver all spots on time Cheesy

http://letstalkbitcoin.com/e80-beyond-bitcoin-uncut/#.Uu1x__l5PpW
(37th minute... btw 57th minute is also interesting)

and if someone cares... it cost 50% Nxt from the NxtMarketing fund..

Quote from: salsacz on January 30, 2014, 02:44:44 PM

Funding request

We have paid for 1 minute sponsor spot at the Let's talk Bitcoin for 3 months. (http://87.230.14.1/nxt/nxt.cgi?action=3000&acc=2976219914929693803)

It cost 290k NXT for 3 months

- anonymous donator paid 50.000 Nxt
- neer.g would be willing to pay 1/3
- we are still looking for: 150.000 Nxt

first violet table:
https://docs.google.com/spreadsheet/ccc?key=0AgAGADgnQcrtdHRrV3V3Z1lzOXVEMWtqdElUaEtqV1E#gid=15

Could we spare some unclaimed coins for this advertisement?

NxtMarketing account:

2037401990853753795

Once again I have to say something as paying this huge amount just to be mentioned in a show where most of the listeners probably already know about Nxt (people that know about cryptos) is just ridiculous.
They will mention Nxt anyway when it's worth mentioning, right now, there is no real reason.

I disagree. This minute isn't about just mentioning Nxt, and it isn't just an advertisement. It will be a regular one minute news update allowing all LTB listeners to stay current on happenings in the Nxt world. Once they realize what's going on, I bet even the staunch Nxt haters will be interested enough to check out the wiki after 9 or 10 episodes. A lot of talented people and influencers in the Bitcoin community pay attention to LTB, so this flow of information is likely to spread beyond the LTB audience as well.

Btw, salsacz, I support jl777's notion of using some of the 3 mil unclaimed Nxt allocated towards marketing to pay the difference.

One suggestion I'd like to make, if mindtomatter is reading, is that the Nxt minute was rather awkwardly placed in this episode. Perhaps there wasn't much opportunity to place it in a more natural pause, but it would be good to avoid the feeling of interruption when it comes on. Timing and placement could really negatively influence people's emotional response if not done well.

The deal was that salsacz would report back in detail to the community with what has been realized.

I think the community also wants a report of what comes in marketing fund and what was going out and to whom.

After evaluation community would vote for the next partial payment of 250k NXT.

What we see now is that there is still 305,000 NXT to spend.

Meanwhile salsacz is asking for donations for the conferences 250K and asking for donations for LTB advertising 290k

It is still to be seen if community want to spend NXT for these purposes and under what for conditions.

I have asked if it is needed to send 7 people to conferences and I would like to see in detail whom is going to which conference and who will receive payment for that and whom is going at free will paying himself.

I don’t get answers. I urge to make an optimization of the attendees to the conferences (who lives nearby)

Don’t misunderstand me, marketing is doing a great job but the community has the right to challenge the expenses, they don’t have to give a blank cheque

Pin

pinarello: sorry, but since all you can do is just trolling and bullying (your annoying fighting against dgex (20+ posts), against emule (10+ posts), against marketing (5+posts)), then just welcome to the ignore list.

If you cannot read the googledoc, where are ALL payments from and for the NxtMarketing, then is is not my fault, it is quite simple to click at the link:

https://docs.google.com/spreadsheet/ccc?key=0AgAGADgnQcrtdHRrV3V3Z1lzOXVEMWtqdElUaEtqV1E#gid=15

There was no partial payment from community funds, everything came from private donators

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences. On the other hand is the only one guy who constantly cirtisez all that comes to the marketing etc

Speaking of upcoming conference in Austin, since I live here I can order t-shirts for attendants and meet them before the conference. Do we have a list of people who are going to Austin so I can contact them to have their sizes? I can also print other stuff like business cards, flyers etc.

landomata

legendary

Activity: 2184

Merit: 1000

Quote from: jl777 on February 02, 2014, 04:06:55 AM

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James

'

Its been less than a month....i'm not asking for any results at the moment just for Salsacz to come up with some objective metrics so the community can quickly judge and decide when future portions are to be released.

EDIT: example No.1. RADIO SPOT or PRINT AD SPOT....which one had more results versus spent cost etc.

OBJECTIVE METRICS == Number of Tweets mentioning Nxt...per. day after the marketing effort. etc.

jl777

legendary

Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 04:01:14 AM

Quote from: jl777 on February 02, 2014, 03:57:09 AM

Quote from: landomata on February 02, 2014, 03:49:55 AM

Quote from: salsacz on February 02, 2014, 03:45:49 AM

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences.

Keep up to good work....just try to develop an objective way for the community to judge the results of the spending. (accounts created, Nxt mentions in media, Google searches. etc.)

This is normal practice for any marketing department when they have to report to management.

Everything is being reported https://bitcointalk.org/index.php?topic=412243.440
Everybody is encouraged to help.

Metrics are a good idea, but it is not exactly easy to create a direct correlation of any single expenditure to a specific account creation.

Now advertising is directly measurable, but the NXT community clearly rejected that.

Marketing and PR take time. It is both qualitative and quantitative.

I, personally, am impressed with what the marketing team has achieved. Let us not be such micromanagers of an area that might be outside our expertise.

Does anybody have serious issues about the quality of the Marketing? If so, please help improve it. We need Marketing/PR

James

Salsacz is doing a great job....but some objective matrix is required if only to adjust our spending to more profitable efforts.

What "more profitable efforts" do you suggest. Marketing thread is an open process. ANYBODY can contribute. Do you think Salsacz will ignore good ideas?

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James

pinarello

full member

Activity: 266

Merit: 100

NXT is the future

Quote from: salsacz on February 02, 2014, 03:45:49 AM

pinarello: sorry, but since all you can do is just trolling and bullying (your annoying fighting against dgex (20+ posts), against emule (10+ posts), against marketing (5+posts)), then just welcome to the ignore list.

If you cannot read the googledoc, where are ALL payments from and for the NxtMarketing, then is is not my fault, it is quite simple to click at the link:

https://docs.google.com/spreadsheet/ccc?key=0AgAGADgnQcrtdHRrV3V3Z1lzOXVEMWtqdElUaEtqV1E#gid=15

There was no partial payment from community funds, everything came from private donators

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences. On the other hand is the only one guy who constantly cirtisez all that comes to the marketing etc

And you must learn to talk in less I and more we

I have made a video, I have made an article, I have made an document I have…. And repost it over and over

Sure if people ask critical questions about your expenses they get on your ignore list.

I know you wish to go to Amsterdam, I know you wish to go to Berlin, but we have talented people whom live there.

And if that is trolling ok fine

edit: I asume you will pay for yourself IF you go.

Pin

landomata

legendary

Activity: 2184

Merit: 1000

Quote from: jl777 on February 02, 2014, 03:57:09 AM

Quote from: landomata on February 02, 2014, 03:49:55 AM

Quote from: salsacz on February 02, 2014, 03:45:49 AM

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences.

Keep up to good work....just try to develop an objective way for the community to judge the results of the spending. (accounts created, Nxt mentions in media, Google searches. etc.)

This is normal practice for any marketing department when they have to report to management.

Everything is being reported https://bitcointalk.org/index.php?topic=412243.440
Everybody is encouraged to help.

Metrics are a good idea, but it is not exactly easy to create a direct correlation of any single expenditure to a specific account creation.

Now advertising is directly measurable, but the NXT community clearly rejected that.

Marketing and PR take time. It is both qualitative and quantitative.

I, personally, am impressed with what the marketing team has achieved. Let us not be such micromanagers of an area that might be outside our expertise.

Does anybody have serious issues about the quality of the Marketing? If so, please help improve it. We need Marketing/PR

James

Salsacz is doing a great job....but some objective matrix is required if only to adjust our spending to most profitable efforts once we know what they are...we need to know what marketing efforts work after all right.

jl777

legendary

Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 03:52:34 AM

Quote from: jl777 on February 02, 2014, 03:50:40 AM

Quote from: landomata on February 02, 2014, 03:41:06 AM

Quote from: jl777 on February 02, 2014, 03:36:39 AM

CfB,

I don't think anybody has disagreed with the 3 million NXT from unclaimed funds for marketing. Do you want to continue managing that by running polls, etc. or would you rather delegate that to someone else?

I suggest a directed donation of 3 million NXT to the NXTcommunityfund and let me deal with that headache. I would propose to put Pin in the position for tracking the spending as we know he will be watching it like a hawk. The marketing team would submit a budget each month with proposed expenses and as long as it is reasonable, it gets released.

The next 3 months are the most important times with all the other second gen cryptos coming out. I would much rather overspend by a bit during this period than underspend.

James

No need to centralize more funds, use Nxtcommunityfund to build Nxt infrastructure & keep the current set up with Salsacz as marketing point person for main community marketing fund...as was agreed earlier.

make separate use of both funds....cuz at the moment results are lacking from both.

Edit: we can install Pin to audit the spending of both funds.

As long as it is clear that 3 million unclaimed NXT are allocated to marketing. I just wanted to make sure we won't get a surprise witholding of funding to marketing. Or having to approve everything by polls. We have a marketing team that has achieved results. If anybody has better ideas on how to spend marketing, definitely post your ideas and they will get used. just like writing code takes time, so does marketing. You can't get instant results. As long as we are doing the things that makes sense, then it will take time, but over time the NXT message will get out there.

We do have to get a proactive NXT message out there to counteract the anti-NXT bias that exists.

James

3 million is already approved....but we need to see result of the 1st 250,000k...to release the next portion.

I;m against transfering said 3 million to Nxtcommunityfund.....lets keep them separate.

Edit: we need an objective way to track results (i'm sure Salsacz will come up with something)....this is a normal practice for marketing departments.

So far 0 NXT has been released from unclaimed NXT for marketing!
CfB: Can we PLEASE release some of the approved funds.
As long as the approved funds flow to marketing, I have no desire to have it in NXTcommunityfund. It is only when there seems a difficulty in getting the funds released that I have a feeling to do so.

jl777

legendary

Activity: 1176

Merit: 1134

Quote from: landomata on February 02, 2014, 03:49:55 AM

Quote from: salsacz on February 02, 2014, 03:45:49 AM

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences.

Keep up to good work....just try to develop an objective way for the community to judge the results of the spending. (accounts created, Nxt mentions in media, Google searches. etc.)

This is normal practice for any marketing department when they have to report to management.

Everything is being reported https://bitcointalk.org/index.php?topic=412243.440
Everybody is encouraged to help.

Metrics are a good idea, but it is not exactly easy to create a direct correlation of any single expenditure to a specific account creation.

Now advertising is directly measurable, but the NXT community clearly rejected that.

Marketing and PR take time. It is both qualitative and quantitative.

I, personally, am impressed with what the marketing team has achieved. Let us not be such micromanagers of an area that might be outside our expertise.

Does anybody have serious issues about the quality of the Marketing? If so, please help improve it. We need Marketing/PR

James

Zahlen

member

Activity: 98

Merit: 10

Just remembered I forgot to answer this:

Quote from: NxtChg on February 01, 2014, 04:55:29 AM

Quote from: Zahlen on January 31, 2014, 10:49:17 PM

Joefox has powered up our wiki. We now support LaTeX and can do really geeky things like

We also have a quick guide to LaTeX. Not sure if everyone who needs to use LaTeX already knows it, so I haven't written much yet. If anyone needs a more in-depth tutorial, just let me know

That's great! Can I import text from "tex" files? I need to read some papers...

You can, but you need to replace some LaTeX markup (not the math part, the general LaTeX formatting and environment part) with wiki markup. I just added some details here.

Not all math LaTeX is supported by the mediawiki math engine, there's some complex stuff that will bork. If something goes bad (e.g. if you see BIG RED WORDS in the preview), let me know and I'll troubleshoot.

landomata

legendary

Activity: 2184

Merit: 1000

Quote from: jl777 on February 02, 2014, 03:50:40 AM

Quote from: landomata on February 02, 2014, 03:41:06 AM

Quote from: jl777 on February 02, 2014, 03:36:39 AM

CfB,

I don't think anybody has disagreed with the 3 million NXT from unclaimed funds for marketing. Do you want to continue managing that by running polls, etc. or would you rather delegate that to someone else?

I suggest a directed donation of 3 million NXT to the NXTcommunityfund and let me deal with that headache. I would propose to put Pin in the position for tracking the spending as we know he will be watching it like a hawk. The marketing team would submit a budget each month with proposed expenses and as long as it is reasonable, it gets released.

The next 3 months are the most important times with all the other second gen cryptos coming out. I would much rather overspend by a bit during this period than underspend.

James

No need to centralize more funds, use Nxtcommunityfund to build Nxt infrastructure & keep the current set up with Salsacz as marketing point person for main community marketing fund...as was agreed earlier.

make separate use of both funds....cuz at the moment results are lacking from both.

Edit: we can install Pin to audit the spending of both funds.

As long as it is clear that 3 million unclaimed NXT are allocated to marketing. I just wanted to make sure we won't get a surprise witholding of funding to marketing. Or having to approve everything by polls. We have a marketing team that has achieved results. If anybody has better ideas on how to spend marketing, definitely post your ideas and they will get used. just like writing code takes time, so does marketing. You can't get instant results. As long as we are doing the things that makes sense, then it will take time, but over time the NXT message will get out there.

We do have to get a proactive NXT message out there to counteract the anti-NXT bias that exists.

James

3 million is already approved....but we need to see result of the 1st 250,000k...to release the next portion.

I;m against transfering said 3 million to Nxtcommunityfund.....lets keep them separate.

Edit: we need an objective way to track results (i'm sure Salsacz will come up with something)....this is a normal practice for marketing departments.

Topic: NXT :: descendant of Bitcoin - Updated Information - page 1180. (Read 2761624 times)