So frustrating that some of these other guys cant see what an elegant solution this is to an age old problem.
Indeed - also practically speaking the "list of Assets" will end up being huge (so you are not likely to be searching for an Asset by scrolling through a list).
Its funny this argument along the lines of "what is joe sixpack going to do when he wants to buy microsoft stock, how is it going to be so easy for him that he doesnt even have to reference a simple website". Like there is some sort of built in assumption that people are supposed to be able to buy an asset with out doing ANY research on it first.
