optical, bidji29. i think you are (we all are) biased because we know this shit for a long time. what the fuck is a wallet file. but a password, hell, everybody knows that.
This is obviously not the case. Your argument is EXACTLY why people are losing money - even just now you called it a password. ITS NOT A PASSWORD ITS A PASSPHRASE there is a huge difference in the NXT application with a live public blockchain. People are treating this passphrase entry box exactly like you just called it (password) like they treat any password box they see, and people are still losing their NXT due to shitty passphrases, even with our best efforts at prevention with the warning we put up in NRS. Have you read it?
On the other hand, .dat functionality is already in use by probably millions of people by now with BTC and other bitcoins. And there are tons of existing data backup options for users.
Im not saying to get rid of brainwallet; its an extremely cool feature and required for online wallets. But its apparent that many people cannot handle it.
It is bad practice to just say "well too bad for those dumbasses, they just cant handle it" We might could have got away with it had brainwallet come out before .dat file storage did, but we didnt.