I think its a great cause, but I don't see this as being very relevant to our target market whatsoever. Its a charity cause, which I think is good, but I don't see it bringing any new people to Nxt. I've never heard of Songs of Love or Blue Cantrell. I'm not trying to be negative, but I don't see the relevance, especially for $10k. Plus on their main site they have a bunch of crypto's listed, so it doesn't seem like a very unique opportunity.
I still don't get it, maybe its just me but I see no results from this. I mean the website lists "hobocoin" as a donation option, this isn't a creative or unique opportunity to spread the word. We don't need this kind of marketing at this point, and your response didn't address my first post at all.
I'd like to explain why I chose to back this, which may answer the question.
It's basically a way into the mainstream media.
This has several advantages, even though it may not be our target audience yet.
Mainstream media have a wider audience than the crypto community. I myself came to crypto not by specialised media, but mainstream. It wouldn't have come on my radar as easily without them, even though it fitted my profile, so to say.
People who "can use" Nxt, but are afraid to step into something like BCT forum, because it can be daunting, can see there are likeminded people on there and decide to make the step. The more people reached, the greater the chances of that. Sometimes even a small article on the right site can accomplish that goal.
This charity run is meant to help us get that kind of coverage, apart from just helping these kids get some support.
Songs for Love is good for this, as they also WANT to be paid in crypto. In short, they show the "normal" world that cryptos are valid. This is also good for the perception of cryptos in general, which will help later adoption.
I myself have no idea who Blue Cantrell is. I don't need to know even. I can see there is potential here for us, just in the numbers. At least, that is my take.
Hope that explains why I think this can be a very good thing, and why I support this as a good marketing tool, as well as a nice charity