Plus: They have a strong community
Plus: They have accomplished a lot and some of their solutions are quite impressive.
Minus: They lack most talented developers as those are all still on eth.
Minus: Their leader seem to have vague vision of the future of ADA and no real plan how to get there. It seems to be little all over the place.
Minus: I see no adoption coming
What comes to price, it isn't going to moon any more then others. In fact i assume that next bullrun it will rise with other coins but it isn''t going to moon that hard. This is based only on my instincts about it.