I don't think that it is in any way insignificant. Bitcoin has received a lot of negative publicity due to Gox. We should thank Overstock for giving us good PR, during these testing times.
It is, it doesn't promote bitcoin at all, maybe 0.01% will even google bitcoin but if you think that is driving people to bitcoin I have a bridge to sell you.
Overstock does nothing for us but gives us a bit of validation. Which is something we still need from a lot of other sources. When I am on this forum I forget the amount of work we still need to do to get acceptance. I was on a bootstrap startup forum the other day, they pretty much laughed me off the forum because I talked about bitcoins. This proves we need a lot more work on validation and getting it from higher sources, overstock is a very tiny source.
well lets see here, 150,000,000/0.01%= 15,000
I doubt 150 million have seen the ad. I would say about 100 people or less have taken to googling what bitcoins are from that ad.
Not yet, and you're one good psychic, your job must be to analyze commercial ads for a living to know how many people google things they see on TV.
No it an estimation TV is a dying medium, people 50+ don't really use google and people 30 and below don't watch much tv. So people 30-40 and are the target demo, and even then if you have to hope they have a phone or tablet to google it right their otherwise they will not even remember it.
... you must be joking.. right?
Considering the average time spent watching tv every day is 5 hours.. And the fact that this commercial will be ran more than once. Your math is wrong.
Here is some maths for you.
Specifically, says Nielsen, here’s the average weekly usage for ascending age groups:
2-11: 24 hours, 16 minutes.
12-17: 20 hours, 41 minutes.
18-24: 22 hours, 27 minutes.
25-34: 27 hours, 36 minutes.
35-49: 33 hours, 40 minutes.
50-64: 43 hours, 56 minutes.
65-plus: 50 hours, 34 minutes.
Read more: http://www.nydailynews.com/life-style/average-american-watches-5-hours-tv-day-article-1.1711954#ixzz2yDvtV3gd
And the Nielsen is inaccurate due to the fact that they use "statistical sampling". This is shown to skew real data by large margins.